Utah Podcast Coalition

What’s your strategy for generating consistent, high-quality leads this year?

If you’re relying only on social media and paid ads, you might be missing out on one of the most effective tools available—podcasting.

Here’s why: 55% of podcast listeners have made a purchase from something they heard on a podcast. Unlike ads that get ignored, podcasts build trust, establish authority, and keep your brand top of mind.

If your competitors start a podcast and you don’t… who will your customers be listening to?