About the Event:
Join our Innovation Lab: Product Edition for an intensive exploration of human behavior-driven strategies for product development and innovation. This event series is tailored for senior leaders, product managers, and innovation specialists. Each session dives deep into ideation and strategies to create innovative products and solutions through a comprehensive understanding of human behavior and psychology.
Benefits:
- Gain insights into human behavior to drive product innovation and development.
- Explore innovative approaches to design products that resonate with target audiences.
- Connect with industry experts and peers to exchange insights and best practices in product strategy and innovation.
- Access exclusive research findings to inform product development and innovation strategies.
Types of Topics:
The Product Edition of the Innovation Lab covers various topics related to human behavior and studies in the context of product development and innovation. From understanding consumer preferences and decision-making processes to designing user-centric products and services, each session offers valuable insights to drive product success and innovation.
Upcoming Lineup:
Designing with behavior in mind — from friction to feedback.
- (May 12, 2025) Reducing Friction Points in Product Experience – Smooth out the path to engagement.
- (June 9, 2025) The Behavioral Science of User Onboarding – Start users off in a way that sticks.
- (July 14, 2025) Understanding User Resistance to New Features – Decode the real reasons behind user hesitation.
- (August 11, 2025) Designing Feedback Loops That Encourage Engagement – Build loops that reward action.
- (September 8, 2025) Balancing Intuition and Data in Product Development – Combine gut and insight wisely.
Audience:
This event series is designed for senior leaders, product managers, innovation specialists, and decision-makers responsible for shaping product strategies and driving innovation initiatives. Whether you're a product director, innovation manager, or business leader, the Product Edition of the Innovation Lab provides valuable insights and strategies to create innovative products and solutions.
Format:
Each session follows a fast-paced "speed deep dive" format, comprising a 30-minute exploration of the topic followed by an interactive Q&A session. This format ensures that participants receive concise yet impactful insights within a short timeframe, allowing for meaningful engagement and discussion.
About BMG:
Blue Monarch Group (BMG) is a leading human behavior consulting firm dedicated to driving transformative outcomes through behavioral science and innovative strategies. With expertise in psychology, sociology, anthropology, and more, we specialize in helping organizations leverage human behavior insights to drive product innovation and development.